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Corporate Public Relations


Public Relations and Corporate Communication

The primary purpose of corporate PR is to connect the business with various audiences using multiple channels of communication. Press releases, social media, products and events may all be used, in order to establish and strengthen relationships. Internal public relations and corporate communication tools may include newsletters, blogs, notice boards and so on – all communications with staff and stakeholders. External PR focuses on audiences outside the confines of the business – other businesses, investors, the general public etc. In all instances, PR strategies are implemented to save the same purpose. Which is, to build strong relations with audiences, boost the brand’s reputation and create a positive impression among those who contribute to the success of the organisation.

This advanced public relations and corporate communications tutorial was created for business owners, senior managers and anyone employed in a PR management capacity. Explore corporate organisational structures and the influence of PR, both internally and externally. Study corporate media relations, how to successfully build a positive reputation and why planning represents the most important step in a wider PR program.



  • Explain what is meant by corporate planning?
  • Explore various approaches used for building a corporate reputation

Programme Content


  • Corporate Organization
  • Corporate Organisational Structure
  • Human Resource Development
  • Corporate Physical and Financial Results
  • Corporate Planning
  • Corporate Public Relations
  • Corporate Media Relations
  • Building  Corporate  Reputation

Target Audience

  • Business owners, managers and PR team leaders
  • Individuals looking to enhance their CVs
  • Entrepreneurs planning to start their own business.
  • Marketing, sales and customer service specialists
  • PR, marketing and customer support staff
  • PR professionals looking to maintain their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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