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Public Relations Tools & Methods


Public Relations Activities and Tools

Getting the most out of any PR strategy means knowing how to work with the most effective tools and resources. Public relations management focuses on controlling public opinion. From a business perspective, there are limitless approaches that could be taken to tap into a target audience, with the intention of influencing opinion. Advertising, marketing, publicity in general and many more besides. Not to mention, the various channels of communication via which messages can be communicated. All tools and methods are not suitable for all PR strategies. In order to get the very most out of yours, you need to know which of these public relations activities and tools hold the most value.

This exclusive tutorial is ideally-suited to business owners, managers and anyone working in public relations. Discover how the public relations activities and tools you choose to work with can intensify or weaken the impact of your strategy as a whole. Learn how to reach your target audience in the most influential, effective and efficient manner possible.



  • Explore various types of publicity media and their role  in Public Relations

Programme Content


  • Publicity Media
  • Advertising

Target Audience

  • Business owners, managers and PR team leaders
  • Individuals looking to enhance their CVs
  • Entrepreneurs planning to start their own business.
  • Marketing, sales and customer service specialists
  • PR, marketing and customer support staff
  • PR professionals looking to maintain their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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