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Production of Public Relations Material


Public Relations Materials 

Every public relations strategy will include the production of certain essential public relations materials. However, the nature and quantity of these materials will differ wildly from one PR program to the next. What must be remembered is that the clearer and more consistent a brand’s message is, the greater its effect and influence on its intended audience. In a sense, every promotional, advertising or marketing material created by a business contributes to its wider PR strategy. Which is just as true for printed media as it is for all online assets. For a PR strategy to reach its full potential, all public relations materials must be considered carefully – both as independent assets and as one collective PR push.

This exclusive tutorial has been designed for anyone involved in PR management at any level. Study the basics of public relations communication and the critical role of PR materials. Explore the various types of PR materials and their respective purposes, along with the advantages and limitations of printed media. Learn how to make all corporate communications work harder for you firm’s PR strategy.



  • Explore various forms of communication media and their role in Public Relations

Programme Content


  • Public Relations Communication and Public Relations Material
  • Types of Publications and their Purpose
  • Advantages of the Printed Media
  • Requirement of Corporate Publications

Target Audience

  • Business owners, managers and PR team leaders
  • Individuals looking to enhance their CVs
  • Entrepreneurs planning to start their own business.
  • Marketing, sales and customer service specialists
  • PR, marketing and customer support staff
  • PR professionals looking to maintain their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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