Every public relations strategy will include the production of certain essential public relations materials. However, the nature and quantity of these materials will differ wildly from one PR program to the next. What must be remembered is that the clearer and more consistent a brand’s message is, the greater its effect and influence on its intended audience. In a sense, every promotional, advertising or marketing material created by a business contributes to its wider PR strategy. Which is just as true for printed media as it is for all online assets. For a PR strategy to reach its full potential, all public relations materials must be considered carefully – both as independent assets and as one collective PR push.
This exclusive tutorial has been designed for anyone involved in PR management at any level. Study the basics of public relations communication and the critical role of PR materials. Explore the various types of PR materials and their respective purposes, along with the advantages and limitations of printed media. Learn how to make all corporate communications work harder for you firm’s PR strategy..
No prior knowledge is required to take this unit.
|Course Duration||10 Hours|
|Start Date||on going|