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Marketing and Advertising in Hotel Industry


Importance of Advertising in Hotel Industry

With so many hotels all competing for the same business, why do some brands and establishments attract more guests than others? Quality of course plays a role, but the importance of advertising in the hotel industry is not to be underestimated. A strong marketing campaign can propel any brand of any size into the spotlight in an instant. If you know how to portray your business in an influential manner in front of the right audience, your success story writes itself. As such, your chosen approach to marketing and advertising could singlehandedly determine how your hotel performs. Identify your target audience and reach them with a strong influential message. After which, the rest pretty much takes care of itself.

This exclusive tutorial is idea for anyone working in hotel management, marketing or sales at any level. Study an overview of the contemporary hotel market, along with primary and secondary levels of demand, the hotel as a product and how to determine a hotel’s pricing structure. Explore a series of key advertising decisions, determining and creating specific advertising messages, marketing cooperatives and more.



  • Discuss the Hotel Market & its various Products
  • Explore effective hotel marketing strategies
  • Evaluate the value of Marketing Mix for Hotels

Programme Content


  • The Hotel Market
  • Primary and Secondary Levels of Demand
  • Potential Buyers for Accommodation and Catering Services
  • The Hotel Product
  • Hospitality Product Augmentation
  • Hotel Pricing and Distribution
  • Determining and Creating Specific Advertising Message
  • Advertising Decisions
  • Marketing Consortium or Cooperatives

Target Audience

  • Confident, self motivated and passionate individuals
  • Hospitality workers seeking for CPD
  • Hospitality staff  looking to expand knowledge and skills
  • Candidates looking to enhance their CVs
  • Anyone interested to expand their knowledge


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body BOLC
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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