New Products on the Market
New products on the market and newly launched products play a crucial role in driving business growth and maintaining competitiveness. Effective placement of new products on the market is one of the most important aspects that cannot be ignored in business. After production, the products are stored in warehouses and finally delivered to customers through outlets or departmental stores. A lot of processes are involved in this phase, and they are necessary to be understood by learners effectively.
The product management unit introduces the various elements of how to get your product together and explains the concept of inventory management and systems of quality control procedures. It also describes the essential elements of marketing, sales, and their connection to the company brand.
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Various concerned topics named as understanding the value chain, outsourcing options, quality control, and brand names and slogans will be discussed in the unit.
On the completion of this unit, learners will be equipped to understand how to create a visual identity, how to build a corporate brand, and how to develop a slogan including the various types of visual identities.
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