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Performing a SWOT Analysis


Performing a SWOT Analysis

SWOT analysis – also referred to as the SWOT matrix – is a popular and highly effective strategy for business establishment, development and ongoing improvement. SWOT is an abbreviation for the strengths, weaknesses, opportunities and threats identified within and surrounding the respective organization.  Performing a SWOT analysis involves the identification and consideration of all key internal and external factors that may affect the future performance of the company.  While strengths and weaknesses constitute internal factors, opportunities and threats are typically external/environmental. SWOT analysis is typically carried out as part of wider corporate planning processes, in order for the organization to establish financial and operational goals for the short- and long-term alike.

Discover how to make SWOT analysis work effectively for your organization, with the help of this exclusive tutorial.  Learn how to measure the ‘health’ of your organization using a balanced scorecard, while exploring an overview of Middleton’s Brand Matrix.  Find out how to accurately interpret and work with the data/results of the evaluations you carry out, gain a better understanding of your brand’s overall architecture and how performing a SWOT analysis can help enhance your performance and position as a leader in your field.



  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touch points
  • Effectively plan an internal and external brand launch
  • Monitor and evaluate your brand, and understand how to respond to the results

Programme Content


  • Measuring Brand Health with a Balanced Scorecard
  • Middleton’s Brand Matrix
  • Interpreting Evaluation Results
  • Understanding Brand Architecture
  • Understanding Brand Extension

Target Audience

  • Business owners, managers, entrepreneurs,
  • People seeking to expand their career opportunities
  • Existing employees looking to develop their CPD
  • Team Leaders and supervisors
  • Entrepreneurs planning to start their own business
  • Office workers at all levels


This is a standalone course and assumes no prior knowledge.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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