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What is Branding?


What is Branding?

The term ‘branding’ refers to a structured process by which an organisation works to differentiate itself and its offerings from the competition.  Above almost everything else across the board, an effective brand strategy can give any business a major competitive edge.  Far more than simply the name, logo or colour scheme of the company, your brand represents your promise to your target audience.  It communicates to existing and prospective customers alike exactly what can be expected from your products and services.  It also tells them what it is that makes you different – why they should choose you and your business over your competitors.  Your brand represents a cross-section overview of who you are, what you do and your reasons for doing it.

Discover what it takes to build the kind of brand that sets you apart from the competition with this insightful tutorial.  Explore a detailed definition of branding, along with an introduction to the key characteristics of a strong brand and how to identify your most appealing features and qualities.  Learn how to create a mission statement, establish a strong vision for the future and gain that all-important competitive edge.



  • Define what a brand is and what branding is about
  • Define various types of brand architecture and brand extension
  • Identify your brand’s products, its features, and their values

Programme Content


  • What is a Brand?
  • Characteristics of a Strong Brand
  • Identifying Your Products and Features
  • Creating a Mission Statement
  • Creating a Vision of the Future

Target Audience

  • Business owners, managers, entrepreneurs,
  • People seeking to expand their career opportunities
  • Existing employees looking to develop their CPD
  • Team Leaders and supervisors
  • Entrepreneurs planning to start their own business
  • Office workers at all levels


This is a standalone course and assumes no prior knowledge.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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