Home / CPD Modules / Marketing / Customer Focused Selling
In a sales and marketing setting, you can direct your focus in one of two ways. You can either focus on yourself and your business interests, or you can focus on the customer. Unsurprisingly, it’s the latter that is the more effective of the two by a wide margin. But what exactly does it mean to have honed customer focus selling skills? More importantly, what could customer focused selling do to improve your own brand’s marketing strategy? To be genuinely customer focused is to approach everything you do from the perspective of those you are targeting. It is about nurturing trust and loyalty among your target audience, rather than simply persuading them to buy whatever it is you’re selling.
Discover the true power and potential of ‘selling without selling’ with this professional tutorial. Explore what it means to be genuinely customer-focused, studying influences in the formation of relationships and effort vs. results. Find out how the ‘how to win friends and influence people’ methodology can be used for the benefit of your business.
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No prior knowledge is required to take this unit.
| Course at QLS | |
|---|---|
| Study Method | Online |
| Course Duration | 10 Hours |
| Start Date | on going |
| Awarding Body |
