Branding in Marketing

Branding in Marketing plays a critical role in setting businesses apart from their competitors. With countless companies offering similar products and services, the difference often comes down to effective branding and packaging in marketing. Branding and packaging in marketing go beyond simple identification; they convey your company’s image, voice, and message. From product packaging to website design and overall customer experience, branding must remain consistent, strategic, and memorable to make a lasting impact.

 

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This advanced tutorial on branding and packaging in marketing is designed for business owners, managers, and marketing professionals seeking to enhance their brand presence. Explore the strategic importance of branding, how to select a strong brand name, create a cohesive brand identity, and leverage packaging to reinforce your message. Study legal considerations, common challenges, and practical techniques to ensure your branding delivers maximum value and recognition in the marketplace.

 

Boost your career with a CPD course.

 

Learning OutComes

  • Explain the term branding and packaging
  • Describe various functions of packaging
  • Discuss important legal requirements affecting packaging decisions

Programme Content

Topics:

  • The Meaning and Importance of Branding
  • Advantages and Disadvantages
  • Branding Decisions
  • Selecting a Good Brand Name
  • Packaging
  • Functions of Packaging
  • Criticism of Packaging
  • Legal Dimensions

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD

FAQs

No prior knowledge is required to take this unit.

Certificate CPD Accredited
Study Method Online
Course Duration 10 Hours
Start Date On going

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