Market and Market Segmentation 

Market and Market Segmentation are essential concepts for any business aiming to target the right audience effectively. No organisation, regardless of size, can appeal to every consumer without exception. This is where market segregation comes into play—a strategic process that allows a business to focus on specific sections of the market. By taking into account demographics, spending habits, preferences, geographic location, and other factors, companies can identify their most valuable prospects and avoid wasting resources on overly broad audiences.

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Explore the value and application of market segmentation in modern business with this comprehensive tutorial. Learn about the different types of market segmentation, including demographic, psychographic, behavioural, and geographic approaches. Study the characteristics of consumer and organisational markets, understand the requirements for segmenting effectively, and discover how proper segmentation can enhance marketing efficiency, customer satisfaction, and overall business success.

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