Personal Selling 

Personal Selling is a highly effective method of connecting with customers on an individual level. In the right hands, personal selling can be uniquely powerful and influential. It refers to the practice of using people—or a sales force—to sell products or services directly to customers. Success in personal selling depends not only on the quality and appeal of the product or service but also on attributes such as attitude, personal appearance, specialist product knowledge, and the ability to establish rapport. The personal touch can make an enormous difference in sales outcomes.

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Learn how to excel in personal selling and understand the full personal selling process with this comprehensive tutorial. Explore the role and importance of personal selling within a wider marketing mix, including essential selling theories and different types of personal selling. Study a step-by-step breakdown of the personal selling process, discover the key qualities and characteristics of successful salespersons, and understand the unique benefits of mastering effective personal selling.

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