Market Research for Small Business

Market Research for Small Business is the cornerstone of any successful marketing strategy. The key to creating an effective marketing plan lies in thorough and accurate research. Contrary to popular belief, businesses don’t simply make up marketing strategies as they go along. Instead, every detail is carefully crafted based on insights gained from detailed research. Effective marketing research in marketing ensures that products and services are promoted in a way that resonates with the target audience, meets their expectations, and influences their decisions.

Learn flexibly with self-paced CPD courses.

This professional tutorial has been designed for anyone looking to master market research for small business. Explore the value and importance of marketing research, understand the full research process, and learn how to approach respondents effectively. Study both qualitative and quantitative research methods, professional interview techniques, sampling, working with quantitative data, and how to accurately analyse the information you gather to make informed marketing decisions.

Gain recognised skills and stand out.