Home / CPD Modules / Marketing / Market Research
The key to the success of any marketing strategy of any type and in any context lies in effective research. Contrary to popular belief, businesses aren’t in the habit of making up marketing strategies as they go along. Quite to the contrary – every single detail is crafted meticulously, in accordance with rich and detailed research. Marketing exists to promote products and services in an influential, authoritative and effective manner. Which can only be possible when you first determine what any given target audience expects and demands. By identifying the preferences, buying habits and expectations of any given audience, you stand the best possible chance of creating truly effective marketing messages.
This professional tutorial has been designed for anyone looking to master the art of market research for small business. Discover the value and importance of market research for any business, along with a breakdown of the research process and how to approach respondents. Study both qualitative and quantitative research, professional interview techniques, sampling, working with quantitative data and how to effectively analyse the information you gather.
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No prior knowledge is required to take this unit.
| Course at QLS | |
|---|---|
| Study Method | Online |
| Course Duration | 10 Hours |
| Start Date | on going |
| Awarding Body |
