Strategy of Pricing 

Strategy of Pricing is a critical consideration for any organisation looking to optimise revenues and market positioning. Determining the ideal prices for products and services involves far more than simply maximising profits. Effective pricing influences both affordability and appeal, shaping how customers perceive value, quality, and exclusivity. Different pricing approaches can be adopted depending on business goals, target audience, and market conditions. Choosing the right strategy ensures your products attract the right customers while maintaining profitability.

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This advanced tutorial explores the fundamentals of price adjustment strategies and pricing objectives. Learn how to evaluate product value, consider cost structures, and apply a range of methods for determining prices. Additional insights include profit-oriented approaches, competitive pricing, new product pricing strategies, and factors affecting price perception, helping businesses make informed and strategic pricing decisions.

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