Home / CPD Modules / Marketing / Creating a PPC Campaign
Planned, implemented and managed appropriately, pay per click (PPC) advertising campaigns can be uniquely effective. What sets PPC apart from most other forms of advertising is the way in which you only pay for the results you achieve. If the campaign pulls in no clicks, that’s what you pay – nothing at all. What’s more, creating a PPC campaign that works is all about pinpointing meticulously targeted traffic with guaranteed interest in what it is you do. Which means that those who click through to your website are considerably more likely to convert. Targeted traffic, guaranteed interest and a structure where you only pay for the click-throughs you receive. In the right hands, PPC can be limitless in terms of both scope and its potential for delivering an extraordinary ROI.
This exclusive tutorial has been designed for anyone looking to capitalise on the true value of creating a PPC campaign for your brand. Learn how to establish a workable PPC budget, while picking up a series of tips for designing effective and influential ads. Explore key ad structure considerations, the quality score, persuasive techniques, choosing appropriate language for your campaign and how to generate the best possible ROI for your business.
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No prior knowledge is required to take this unit.
| Course at QLS | |
|---|---|
| Study Method | Online |
| Course Duration | 10 Hours |
| Start Date | on going |
| Awarding Body |
