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An Introduction to Strategic Planning


Strategic Management Planning Process

Strategic Planning is an organized approach for the development of the long term plans for the guidance of the organization for a specific time which can be from one year to several years. In strategic planning the important concepts can be practiced over time to achieve the strategic planning and it doesn’t require the extensive resources to apply over a short time period.

The strategic management planning process involves company's SWOT analysis, method of taking decision about the company’s next three to five years, evaluating the present business environment, defining the company's mission, and figuring out how to take the business from existing to desired position. Strategic planning assist the company to have a good leadership, developed policies, greater integrity and distinguish the company form other groups of related work.

This insightful unit introduces the various elements of strategic planning, along with strategic planning best practices and tips for defining a vision and mission statement. It also explains how to create value statements and how to design mission statement.

The unit explores the inclusive vision process and enhances the candidates understanding with SWOT analysis. Discover the individual analysis and learn about the role risk analysis plays in organisational strategic planning.



After the completion of this course learners will be able to:

  • How to identify the values that support their company
  • How to define the vision for their company
  • How to write a mission statement that explains what the company’s purpose is

Programme Content


  • Understanding Strategic Planning
  • Creating Value Statements
  • The Vision Process
  • Defining Your Vision
  • Defining Your Mission Statement
  • Designing a Mission Statement
  • Performing a SWOT Analysis
  • Individual Analysis
  • Risk Analysis


Target Audience

This is a standalone course and assumes no prior knowledge.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date On going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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