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Creating a Marketing Plan


What Makes a Good Marketing Plan

Without marketing, potential consumers may not be familiar with the product or the service provided by your firm which may cause the loss of the productive opportunities for your business.  But what makes a good marketing plan?

A marketing plan is an inclusive document that outlines the business marketing efforts for the next year. It explores the business activities which will be involved in achieve particular marketing goals within a specific time frame.

To flourish your business you need to have a good marketing plan as it works for your company as a roadmap which gives you a clear track to reach the goal in a specific time period.  Marketing plan can be beneficial in number of ways such as it facilitate your business to run more smoothly, it will help you to stay focused, to coordinate your efforts and to be proactive moreover it plays a forecasting role for your firm.

This informative unit explores the concept of marketing plan along with its purpose and value for a business. The content covers several key topics such as creating financial projections and raising startup capital with crowd funding including the concept of marketing cycle.



After the completion of this course learners will be able to: 

  • Create a business strategy that includes a business plan, budget, and marketing plan

Programme Content


  • The Purpose of the Plan
  • Marketing cycle
  • Creating Financial Projections
  • Raising Start up Capital with Crowd funding

Target Audience

This is a standalone course and assumes no prior knowledge.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

Get Information


Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date On going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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