Banner Site Banner

Home / CPD Modules / Marketing / Personal Selling and Sales

Personal Selling and Sales


Personal Selling Process

In the right hands, personal selling can be uniquely powerful and influential.  Personal selling refers to the practice of using people - or the sales force - to sell products or services to customers on a person-to-person basis.  Typically, it is the quality and appeal of the product/service combined with the way it is marketed that determines its success or otherwise.  With personal selling, additional attributes like attitude, personal appearance, specialist product knowledge and the ability to establish rapport also factor in.  For obvious reasons, the addition of the ‘personal touch’ can make an incredible difference in a sales and marketing environment.

Discover what it means to master the personal selling process with this professional tutorial.  Explore the role and importance of personal selling as part of a wider marketing mix, along with a series of important selling theories and the different types of personal selling.  Study a breakdown of the personal selling process, the qualities and character traits of effective salespersons and the unique benefits of successful personal selling.



  • Explain the nature and importance of personal selling
  • Discuss the importance of sales promotion
  • Identify major tools used in sales promotion

Programme Content


  • What is Personal Selling?
  • Importance of Personal Selling
  • Selling Theories
  • The Personal Selling Process
  • Qualities of a Good Salesperson
  • Sales Promotion

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

Get Information


Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

Apply Now

Pay in Full
Get £ 96 Discount Pay Today £ 24
you can pay Staff Training Solutions using payatrader
Related Modules

Customer Reviews
Reviews: (0)