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Essential Skills for Smart Selling


Professional Selling Skills

It’s often said that the core characteristics of a successful seller cannot be taught.  That being, you either have professional selling skills or you don’t.  But while there is an element of truth to this, it doesn’t mean that there isn’t also plenty of scope for enhancing and improving sales skills. From industry newcomers to those who’ve been selling successfully for decades, there’s always room for improvement.  And just as is the case in most areas of business, the key to becoming the most successful seller you can be lies in ‘smart’ selling.  The classic approach by which working smarter achieves better results than simply working harder.  Once you’ve mastered the true art of smart selling, your own capabilities might surprise even you!

This exclusive tutorial has been designed for anyone working in a sales capacity at any level.  Find out what it means to focus on ‘smart’ selling while, studying a series of essential professional selling skills and a breakdown of the sales cycle.  Additional topics introduced include consultative selling, customer-focused selling, the law of attraction, expectancy theory, setting goals with the SPIRIT model and more.



  • How to explain and apply concepts of customer focused selling
  • How to use goal-setting techniques as a way to focus on what they want to accomplish and develop strategies for getting there

Programme Content


  • Essential Skills
  • Consultative Selling
  • Customer Focused Selling
  • The Sales Cycle
  • Law of attraction
  • Expectancy theory
  • Setting Goals with SPIRIT

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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