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What is Social Media


What is Social Media Used For

We are quickly reaching a point where the modern business cannot expect to get by without working with social media, as part of a wider marketing mix.  Already a spectacularly powerful and influential platform, the popularity of social media continues to grow at record-pace.  While technology, access methods and the platforms themselves may be continually changing, the principles of social media remain the same. A 24/7 global community of billions, allowing marketers to reach out to the largest consumer audience in the world.  But what is social media used for? And what is the most popular social media platform for your target market? The deeper your understanding of social media as a whole, the greater your potential to devise an effective and lucrative social media marketing strategy.

This introductory tutorial has been designed for anyone looking to gain a better understanding of social media from a business perspective.  Study its origins, mechanics and key points of appeal, along with where social media fits into the wider marketing mix.  Begin learning how to make social media work for the benefit of your business and generate an extraordinary ROI.



  • Describe the value of social media for a marketing plan

Programme Content


  • What is Social Media?
  • Understanding the Marketing Mix

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body BOLC
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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