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Customer Focused Selling


Customer Focused Selling Skills

In a sales and marketing setting, you can direct your focus in one of two ways.  You can either focus on yourself and your business interests, or you can focus on the customer.  Unsurprisingly, it’s the latter that is the more effective of the two by a wide margin.  But what exactly does it mean to have honed customer focus selling skills?  More importantly, what could customer focused selling do to improve your own brand’s marketing strategy?  To be genuinely customer focused is to approach everything you do from the perspective of those you are targeting.  It is about nurturing trust and loyalty among your target audience, rather than simply persuading them to buy whatever it is you’re selling.

Discover the true power and potential of ‘selling without selling’ with this professional tutorial.  Explore what it means to be genuinely customer-focused, studying influences in the formation of relationships and effort vs. results.  Find out how the ‘how to win friends and influence people’ methodology can be used for the benefit of your business.



  • Discover the benefits of developing a support network of connections.
  • Understand how building relationships can help you develop your business base.
  • Learn how to apply communication techniques to build your network.

Programme Content


  • Focusing on Your Customer
  • Understanding Effort vs. Results
  • Considering the Possibilities
  • What Influences People in Forming Relationships?
  • How to Win Friends and Influence People

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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