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Creating an Internet Marketing Plan


Online Marketing Strategy Plan

There are two ways a business can approach Internet marketing.  One being to make things up as it goes along, the other being to meticulously plan everything to the finest detail.  Unsurprisingly, it’s the latter of the two that breeds effective and highly-lucrative digital marketing strategies.  While there is much to be said for flexibility and adaptability along the way, thorough initial planning is mandatory.  Creating an online marketing strategy plan means considering your current position, existing strengths and weaknesses, short and long-term goals, the primary purpose(s) of the marketing strategy and any relevant deadlines or budget limitations.  Where marketing strategies fail, insufficient planning is often the cause.

Discover what it takes to create an effective and efficient Internet marketing plan with this exclusive tutorial.  Learn how to consider and leverage what you already have, while being guided through every key step of the marketing process. Explore the correlation between the effectiveness of the planning process and the success of the wider strategy, the process of creating a social media marketing plan and learn how to extend the influence and authority of your organisation. 



  • Apply techniques to influence and engage your target market

Programme Content


  • Leveraging What You Already Have
  • Making Our Way through the Marketing Process
  • Extending Your Influence

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body BOLC
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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