Banner Site Banner

Home / CPD Modules / Marketing / Promotion Mix

Promotion Mix


Elements of Promotion Mix

Marketing, advertising, sales, promotion – four concepts many mistakenly interpreted as one and the same.  In reality, they are all different and have their own unique importance.  The promotion mix represents one of the four key components of the marketing mix – the other three being public relations, advertising and personal selling.  Promotion is an essential tool for getting your products, or services and your brand as a whole in front of your chosen target audience.  For any marketing strategy to prove truly effective, you need to understand how the core components of the promotion mix differ, along with how they come together to form a complete and unified package.

This targeted tutorial has been designed for business owners, managers and anyone working in a sales or marketing context.  Explore the meaning and importance of promotion, along with where the promotion mix fits into the wider marketing mix.  Study the communication process in detail, the elements of the promotion mix, a variety of factors affecting the marketing mix and the benefits of promotion for every type of business.



  • Explain the importance of promotion in any successful marketing effort
  • Explain the factors that influence the development of the promotion mix

Programme Content


  • Meaning and Importance of Promotion
  • The Communication Process
  • Concept of Promotion Mix
  • Factors Affecting the Promotion Mix

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

Get Information


Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

Apply Now

Pay in Full
Get £ 96 Discount Pay Today £ 24
you can pay Staff Training Solutions using payatrader
Related Modules

Customer Reviews
Reviews: (0)