In a sense, brand building is a marketing process like any other. A process by which you identify your brand’s USP, pinpoint your target audience and reach out to prospects with whatever message you see fit. Given that social media represents the single most powerful marketing platform in recent history, its value as a brand building platform cannot be overstated. Building a brand through social media is all about influence and reputation. Regardless of the nature of your business, your success will be determined by the way you are interpreted by others. By harnessing the power of social media, painting the perfect picture of your brand for your chosen target audience can be both achievable and affordable.
This advanced tutorial has been designed for business owners, senior managers and anyone interested in social media marketing. Explore a breakdown of the business branding process, along with how to build a brand on social media through image, influence and reputation. Learn how to devise an effective social media branding strategy, identify your social media audience and work with the most popular and powerful social media platforms in the world..
No prior knowledge is required to take this unit.
|Course Duration||10 Hours|
|Start Date||on going|