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An Introduction to Brand Building through Social Media


Building a Brand through Social Media

In a sense, brand building is a marketing process like any other.  A process by which you identify your brand’s USP, pinpoint your target audience and reach out to prospects with whatever message you see fit.  Given that social media represents the single most powerful marketing platform in recent history, its value as a brand building platform cannot be overstated.  Building a brand through social media is all about influence and reputation.  Regardless of the nature of your business, your success will be determined by the way you are interpreted by others.  By harnessing the power of social media, painting the perfect picture of your brand for your chosen target audience can be both achievable and affordable.

This advanced tutorial has been designed for business owners, senior managers and anyone interested in social media marketing.  Explore a breakdown of the business branding process, along with how to build a brand on social media through image, influence and reputation.  Learn how to devise an effective social media branding strategy, identify your social media audience and work with the most popular and powerful social media platforms in the world.



  • Define terms related to social media branding
  • Create a strategy for your social media brand
  • Describe various social media platforms and identify what platforms fit your brand
  • Communicate effectively over social media

Programme Content


  • What is Branding?
  • What is Social Media?
  • What is Social Media Branding?
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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