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Search Engine Optimization (SEO)


Search Engine Optimization Meaning

Succeeding as an online business is all about exposure.  The easier it is for your target audience members to find you in the first place, the more likely you are to win their business.  Which in turn means capitalising on the power of the major search engines with targeted SEO. Google alone now processes more than 40,000 search queries every second, equating to around 3.5 billion per day.  The deeper and more complex the web becomes, the greater the consumer public’s reliance on search engines.  Given that there’s only so much space at the top, it is crucial to fight strategically for the most prominent rankings using effective SEO.

This insightful tutorial has been designed for anyone looking to gain a better understanding of how search engine optimisation works.  Explore an overview of the SEO process as a whole, search engine optimisation meaning from a business perspective and the role of the search engine in a marketing context.  Study alternative search methods, keyword optimisation and the extraordinary benefits of effective SEO.



  • Determine how your Internet marketing strategy fits with your overall marketing plan

Programme Content


  • What is SEO?
  • Understanding Search
  • Alternative Search
  • Optimizing Keywords

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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