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Introduction to Marketing


Introduction to Marketing Fundamentals

Nothing has greater influence on the success or otherwise of any organisation than marketing.  Quite simply, the effectiveness of a brand’s marketing strategy will make or break the business as a whole.  Strong and influential marketing can make extraordinary success stories of the humblest and most modest of start-ups.  Marketing exists to paint a positive and authoritative picture of both your business and the products/services you offer.  It also ensures that your target audience knows you exist in the first place.  As one of the most critically important elements at the heart of every successful business, demand for skilled marketers on a global basis has never been higher.

This outstanding ‘introduction to marketing fundamentals’ tutorial has been designed for business owners, managers and anyone working in marketing at any level.  Study a broad overview of the contemporary marketing profession, along with a detailed breakdown of the marketing mix and the differences between selling and marketing.  Learn the true value and importance of marketing as a whole and find out which kinds of careers are available as a marketer.



  • Explain the meaning of the term marketing and various marketing concepts
  • Describe the importance of marketing to the business, consumer and society
  • Discuss the concept of marketing mix.

Programme Content


  • Marketing Concept
  • Production Concept
  • Sales Concept
  • Marketing Concept
  • The Marketing Mix
  • Difference between Selling and Marketing
  • Marketing Jobs

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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