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Marketing Environment


Components of Marketing Environment 

The key to successful marketing lies in carefully and comprehensively considering all important factors affecting the marketing environment.  Far from existing in a vacuum, marketing strategies are required to take into account any number of internal and external influences.  The wider marketing environment at the time a strategy is devised must be analysed in detail for the resulting strategy to be effective.  From consumer trends to the latest innovations to the current habits of competitors and so on, there’s much to be taken into account when devising an effective marketing strategy.  Given the fact that the marketing environment is constantly changing and evolving, marketers must be uniquely and consistently flexible and dynamic in their approach.

Discover how the various components of the marketing environment affects the development and implementation of marketing strategies with this exclusive tutorial.  Study the specifics of the external environment and internal environment alike, along with situation analysis and micro/macro environmental factors.  Learn how to work with a variety of essential data to create marketing strategies that work.



  • Discuss the meaning of marketing environment both in terms of micro environment and macro environment.

Programme Content


  • Marketing Environment
  • The External Environment
  • Situation Analysis
  • The Micro-Environment
  • The Macro-Environment
  • The Internal Environment

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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