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Creating an AdWords Strategy


Adwords Bidding Strategies

Newcomers to Google AdWords are often discouraged by the apparent complexities of the scheme.  In reality however, AdWords is a surprisingly simple concept to grasp.  It’s simply a case of identifying the keywords of greatest value for your business, bidding on them and putting them to work accordingly.  What makes the difference is the methods by which keywords are researched and selected for any given AdWords strategy.  Pinpoint and bid successfully on the best keywords for your business and AdWords can deliver an extraordinary ROI.  Once you’ve picked up the basics, there really are no limits to what Google AdWords could do for your business.

This informative tutorial has been designed for anyone looking to capitalise on the true value of Google AdWords.  Explore the initial AdWords strategy planning stage in full, along with how to select appropriate keywords for your business and how to implement workable AdWords bidding strategies. Learn how to work with long tail and short tail keywords/search phrases alike, build a strong understanding of ad groups and maximise the cost-effectiveness of your AdWords strategy.



  • Discuss how to create an Adword strategy
  • Explain how to set up keywords lists and groups

Programme Content


  • Planning
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups


Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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