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Marketing Planning, Implementation, and Control


Marketing Plan Structure

Successful marketing strategies do not come about by accident. While there’s always an element of trial and error to factor in, thorough marketing planning is of critical importance. The more extensive and intensive the planning process, the greater the likelihood of a successful campaign. But with such an enormous consumer market and ferocious competition to cope with, how and where to get started in the first place? And when the planning stage comes to an end, how to implement the strategy effectively? Just two of the key questions the professional marketer is expected to answer and address with complete confidence.

This exclusive tutorial is ideally-suited to business owners, managers and anyone working in a sales or marketing capacity. Study a breakdown of the marketing planning process, along with the effective marketing plan structure and the role and importance of marketing audits. Explore corporate objectives, tactical planning, monitoring and evaluating marketing performance, feedback systems and more.



  • Explore marketing planning process
  • Explain what market audit is
  • Discuss the approaches used for monitoring and evaluating marketing performance

Programme Content


  • The Marketing Planning Process
  • The Marketing Audit
  • Corporate Objectives
  • Tactical Planning
  • Promotional Strategies
  • Monitoring and Evaluating Marketing Performance
  • Feedback Systems

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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