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Creating a PPC Campaign


Creating a PPC Campaign 

Planned, implemented and managed appropriately, pay per click (PPC) advertising campaigns can be uniquely effective.  What sets PPC apart from most other forms of advertising is the way in which you only pay for the results you achieve.  If the campaign pulls in no clicks, that’s what you pay – nothing at all.  What’s more, creating a PPC campaign that works is all about pinpointing meticulously targeted traffic with guaranteed interest in what it is you do.  Which means that those who click through to your website are considerably more likely to convert.  Targeted traffic, guaranteed interest and a structure where you only pay for the click-throughs you receive.  In the right hands, PPC can be limitless in terms of both scope and its potential for delivering an extraordinary ROI.

This exclusive tutorial has been designed for anyone looking to capitalise on the true value of creating a PPC campaign for your brand.  Learn how to establish a workable PPC budget, while picking up a series of tips for designing effective and influential ads.  Explore key ad structure considerations, the quality score, persuasive techniques, choosing appropriate language for your campaign and how to generate the best possible ROI for your business.



  • Explore basics of creating a PPC campaign

Programme Content


  • Setting Your PPC Budget
  • The Quality Score

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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