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Consumer Behaviour


Consumer Behaviour in Marketing

Success in a sales and marketing setting effectively comes down to one thing and one thing alone.  Which is, being able to accurately identify, predict and pre-empt all types of consumer behaviour.  To fully understand the behaviour and buying habits of consumers is to stand the best possible chance of selling successfully.  If you know what they want, what they expect, how they want it and who they want to provide it, you essentially have a blueprint for success.  It’s then simply a case of delivering on these expectations and outperforming the competition.  While it may be a complex and continuously evolving subject, rich analytical data has made understanding consumer behaviour in marketing easier than ever before.

This inspiring tutorial has been designed for business owners, managers and anyone working in a sales or marketing setting.  Study the meaning and significance of consumer behaviour, along with methods for research in consumer behaviour and the different types of consumers.  Explore the various factors that influence consumer behaviour, a breakdown of the consumer buying process and how the identification of consumer buying patterns can be of limitless value in a sales and marketing setting.



  • Explain the need to understand consumer behaviour
  • Explore various types of consumer behaviours.
  • Explain the factors that affect consumer behaviour

Programme Content


  • Meaning of Consumer Behaviour
  • Importance of Understanding Consumer Behaviour
  • Types of Consumers
  • Factors Influencing Consumer Behaviour
  • Consumer Buying Process

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course Level
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Pay in Instalment Full Fee £ 120, Deposite £ , ( £ 0/month )
Full Fee:    £ 120

Discount:    £ 30

Pay Today:    £ 90

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you can pay Staff Training Solutions using payatrader
Pay in Instalment Full Fee £ 120, Deposite £ , (£ 0/month)
you can pay Staff Training Solutions using payatrader
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