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Using Social Media for Marketing


Using Social Media for Marketing

From the humblest of beginnings, social media quickly grew into the largest and most powerful marketing platform in recent history.  Research has shown that the vast majority of businesses worldwide intend to increase their social media marketing budgets within the next 12 months.  With a global audience of billions and the most extraordinary influence, the world’s most popular social media platforms represent a marketing phenomenon.  That said, with such extraordinary competition from every corner of the globe, successful social media marketing doesn’t happen by accident.  The popularity of using social media for marketing continues to skyrocket across all sectors worldwide. By studying the mechanics and value of social media marketing in greater depth, you stand every chance of capitalising on its full power and influence for your business.

Discover what it is that makes social media marketing uniquely accessible and valuable, with this advanced ‘Using Social Media for Marketing’ tutorial.  Explore some of the world’s most popular social media platforms, including how to use LinkedIn, marketing via Twitter and building a business blog.  Learn how to use important social media management tools, devise and launch a social media plan and pinpoint engaging topics for your content.



  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
  • Decide whether a blog adds value to a social media plan

Programme Content


  • Using LinkedIn
  • Using Twitter
  • Using Lists
  • Building a Blog
  • What Will I Write About?
  • Using Social Media Management Tools
  • Launching Your Plan

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body BOLC
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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