Banner Site Banner

Home / CPD Modules / Marketing / Market Research

Market Research


Market Research for Small Business

The key to the success of any marketing strategy of any type and in any context lies in effective research.  Contrary to popular belief, businesses aren’t in the habit of making up marketing strategies as they go along.  Quite to the contrary – every single detail is crafted meticulously, in accordance with rich and detailed research.  Marketing exists to promote products and services in an influential, authoritative and effective manner.  Which can only be possible when you first determine what any given target audience expects and demands.  By identifying the preferences, buying habits and expectations of any given audience, you stand the best possible chance of creating truly effective marketing messages.

This professional tutorial has been designed for anyone looking to master the art of market research for small business.  Discover the value and importance of market research for any business, along with a breakdown of the research process and how to approach respondents.  Study both qualitative and quantitative research, professional interview techniques, sampling, working with quantitative data and how to effectively analyse the information you gather.



  • Identify the need for market research and explain various forms of market research
  • Explore market research process

Programme Content


  • The Need for Market Research
  • The Research Process
  • Approaching Respondents
  • Qualitative Research
  • Quantitative Research
  • Sampling
  • Interview Technique
  • Analysing the Results
  • Quantitative Data Analysis

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

Get Information


Course Level
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Pay in Instalment Full Fee £ 120, Deposite £ , ( £ 0/month )
Full Fee:    £ 120

Discount:    £ 30

Pay Today:    £ 90

Apply Now

Pay in Full
Get £ 30 Discount Pay Today £ 90
you can pay Staff Training Solutions using payatrader
Pay in Instalment Full Fee £ 120, Deposite £ , (£ 0/month)
you can pay Staff Training Solutions using payatrader
Related Modules

Customer Reviews
Reviews: (0)