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Branding and Packaging


Branding and Packaging in Marketing

What makes some businesses stand out from the competition so effectively? With so many companies offering near-identical products and services, why do some tower over others and dominate their market? More often than not, it all comes down to nothing more than effective and successful branding and packaging in marketing. Branding is about far more than identification only. It represents the image, the voice and the message your company will become known for. From product packaging to website development and everything else your business does, branding must be seamless and consistent at all times. As such, the importance of making strategic branding decisions at the earliest stage cannot be overstated.

This advanced branding and packaging in marketing tutorial is ideally-suited to business owners, managers and anyone working in sales or marketing. Explore the meaning and importance of branding from a modern business perspective, along with the advantages, disadvantages and limitations of branding. Learn how to make positive branding decisions, select an effective brand name and create a seamless brand identity. Study the functions of packaging, criticisms of packaging, legal dimensions and more.



  • Explain the term branding and packaging
  • Describe various functions of packaging
  • Discuss important legal requirements affecting packaging decisions

Programme Content


  • The Meaning and Importance of Branding
  • Advantages and Disadvantages
  • Branding Decisions
  • Selecting a Good Brand Name
  • Packaging
  • Functions of Packaging
  • Criticism of Packaging
  • Legal Dimensions

Target Audience

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this unit.


  • Participants:8 - 400
  • Duration: 2 - 3 hours
  • Participation:Only collaborative

Key Benefits

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Course at QLS
Study Method Online
Course Duration 10 Hours
Start Date on going
Awarding Body
Full Fee:    £ 120

Discount:    £ 96

Pay Today:    £ 24

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