Branding and Packaging in Marketing

What makes some businesses stand out from the competition so effectively? With so many companies offering near-identical products and services, why do some tower over others and dominate their market? More often than not, it all comes down to nothing more than effective and successful branding and packaging in marketing. Branding is about far more than identification only. It represents the image, the voice and the message your company will become known for. From product packaging to website development and everything else your business does, branding must be seamless and consistent at all times. As such, the importance of making strategic branding decisions at the earliest stage cannot be overstated.

This advanced branding and packaging in marketing tutorial is ideally-suited to business owners, managers and anyone working in sales or marketing. Explore the meaning and importance of branding from a modern business perspective, along with the advantages, disadvantages and limitations of branding. Learn how to make positive branding decisions, select an effective brand name and create a seamless brand identity. Study the functions of packaging, criticisms of packaging, legal dimensions and more.